OK being English I have to be supportive of the two hosts, Mark Littlewood (The Business Leaders Network) and Neil Davidson (Redgate Software). Mark is one of those singularly rare examples of an extrovert Brit, and hard to miss at the event via his rather noticeable shirt choices. Neil gives the excellent recital of a Theodore Roosevelt speech at 4:45 in the video below. In addition all of the event staff are incredibly helpful.
#4 The Band
I believe 2011 was the first year they invited attendees and speakers to form an ad-hoc band to perform at the party held at Whisky Priest in Boston. Personally I was not confident enough in my keyboard playing skills to contribute in 2011, but maybe I will in 2012. Either way there some very talented musicians in attendance including renewed Jazz performer Josh Linkner of Detroit Venture Partners.
#5 The Location
Put simply what's not to like about Boston? The conference facility at the Seaport World Trade Center was excellent, and in 2012 they are moving to an even larger facility but staying in Boston.
So I expect to see you there in 2012, to register visit the Business of Software registration website. I hope I am not the lone representative from Cincinnati in 2012, and if you are going let me know, or track me down at the event. Finally the video below gives you a sense of just what the conference is like, and yes that is me "The Alien Entrepreneur" at 2:45.