I attended MobileX Cincy on March 5th, held at the fabulous Griffin Hall on the NKU campus. I pretty much exclusively followed the Entrepreneur track since I'm always intrigued to listen to other entrepreneurs perspectives. Here's what I took away from each of the presentations.
Josh Pressnel - Ascendum
Head Above Water
Josh talked about being an independant mobile developer. His mantra was get your first app out there fast, iterate quickly (within the constraints of the app review process), and keep building new apps. Build better versions of apps you would use. Pay attention to negative feedback and communicate with your detractors. Offer a freemium model. Never charge more than $1.99 for an app, and finally don't expect to get rich. What I found interesting was that his work outside of Ascendum is presumably not covered by his employment agreement with Ascendum, in terms of IP ownership.
Josh Silverman - Study Egg
Staying Lean While Going Mobile
Josh gave an engaging presentation, which should be expected given his background in teaching. He used an interactive survey tool from Socrative to engage the audience. This really was a lesson on the Lean Startup methodology and the problems they ran into by not using it. The key take way, pick a mobile platform and build on it, then pick the next one and build on that, don't try and build on all at once. Josh also talked about the need to develop strategic partnerships if you are in a market (education) dominated by elephants who have the school system budgets already sewn up.